Brands have always used celebrities and icons in commercials to boost their awareness, but lately it has become common for magazines to hire celebrities as columnists for either their print publication or their online counterpart. Brides Magazine is the latest to do so, adding Drew Barrymore to their columnist masthead.
The new column, Ask Drew, will feature Drew Barrymore giving beauty advice and answering reader-submitted questions. Barrymore has had many years of red-carpet beauty practice and has her own beauty line, Flower, as well. Her experience with the beauty industry gives her the background for helping Brides’ readers prepare for their wedding day.
This Conde Nast publication is only the newest to introduce a celebrity as a contributor. Hearst’s Seventeen Magazine has had a slew of Hollywood “It Girls” contribute to its publication, including: Demi Lovato, Kendall and Kylie Jenner.
The email address, email@example.com, has been set up for readers to send their beauty questions to Barrymore. The first issue to include her column will be the February/March 2014 issue, on stands at the end of December. This news of a celebrity writer for a Conde Nast publication comes after the news that the large media company has decided to end its internship program.
What do you think about Drew Barrymore contributing to Brides Magazine? Will you be sending in any questions? What other celebrity would you like to see as a magazine columnist? Let me know in the comments!